Business plan for a consulting company. How to open a consulting firm Express business plan example consulting

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Introduction

In Western companies, for a long time, to solve problems that cannot be solved, or are not able to solve internal managers ("thumbs up in the head"!), They invite third-party specialists (consultants). And it's not even that they are smarter than internal managers, they just don't "thump" in their heads!

In the developed countries of the world, consulting has long turned into an industry with multibillion-dollar turnover. The annual turnover of US consulting firms exceeds the entire volume of Russian exports, including oil. One of the largest transnational consulting companies in the world last year spent $500 million on air tickets alone. International consulting companies form their staff from the best graduates, the best business schools in the world and retired senior management of companies. No wonder one of the most famous consulting companies in the world is called Ernst & Young. Between these poles, consulting companies employ the best specialists and professionals in almost all areas of business.

In developed countries, there is even such a thing as "consultant-to-weight ratio", which is determined by the ratio of the total number of inhabitants of the country to the number of consultants. In Japan, this figure is 2.5 thousand people, in the USA - 4.5 thousand people, in Western Europe - 12.5 thousand people, in developing countries - 250-300 thousand people.

But what about in Russia? The Russian consulting market is very quickly following the path that Western markets have gone through in their development, however, a certain time gap remains. What managed to get out of the "consulting fashion" in the West, Russian companies are just beginning to master. The first consulting companies emerged with the help of various technical assistance programs, which were implemented in large numbers in the 90s of the last century. The majority of domestic consultants grew up on Western textbooks, processing the accumulated foreign experience for application in Russian conditions.

Despite its relative youth, Russian consulting is already declaring itself a full-fledged player in the Russian business space. There are a number of purely Russian companies that provide highly professional services on a variety of issues related to the operation of enterprises and organizations. Own technologies, methods and techniques have been developed, experience in consulting activities has been accumulated, professional associations are being formed, schools for training consultants are operating, and standards for the professional activity of consultants are being developed and implemented.

However, at the same time, a significant share of the consulting services market is not yet occupied, which is connected both with the economic situation in the country itself, which relatively recently began to contribute to an increase in business activity and the promotion of any innovative projects, and with the awareness of the company's management of the acceptability of contacting consultants . Thus, if there is openness to entry into the consulting market and free market niches on it, then a completely logical question arises: “Why not create our own consulting firm?” An attempt to answer this, as well as related questions, is the present work.

But it is impossible to move on to the next sections without explaining what consulting is.

Consulting is professional assistance from external specialists to managers and management personnel of various organizations (client) in analyzing and solving problems of their functioning and development. As a rule, this assistance is implemented in the form of consulting projects, which include diagnostics, action planning and decision making, implementation of selected solutions, project completion and monitoring of the implementation of implemented recommendations.

After all conceivable clarifications and acquaintances, we proceed directly to the very characteristics of a consulting firm.

1. Generalcharacteristicfirms.ExternalAndinternalWednesdayfirms.Modelfunctioning.Structurefirms

A preliminary description of any company can be given by an analysis of its organizational-legal and organizational-economic forms, which give an idea of the goals and objectives of the company.

The most acceptable forms of organization for a consulting firm are a limited liability company (according to the organizational and legal form) and a single enterprise (according to the organizational and economic form). Selection factors are outlined in Table 1.1 below.

Table 1.1. - Substantiation of the organizational-legal and organizational-economic form

Choice factors
Organizational and legal form	Organizational and economic form
Limited Liability Company	Single enterprise
Relative ease of creation and registration No need for a large share capital Limited liability of participants within the limits of their contributions No need for direct participation of the founders in the activities of the company Possibility of any member of the LLC at any time to withdraw from the company and demand payment of the actual value of the share Admission of new members only with the consent of all members of the society Stable and sustainable nature of relations between the participants, due to the previous two points Greater company mobility	Ease of organization and management Full independence of economic activity Low organizational costs Possibility of quick restructuring of the range of services

To create a new enterprise, it is necessary to go through a number of mandatory steps. The procedure for creating a new enterprise is presented in Scheme 1.

At the initial stage of creating a new enterprise, the composition of the founders is determined, and constituent documents are developed: the Charter of the enterprise and the Agreement on the establishment and operation of the enterprise, indicating its organizational and legal form. Along with this, protocol No. 1 of the meeting of the company's participants on the appointment of the director and chairman of the audit commission is drawn up. Then a temporary bank account is opened, where at least 50% of the authorized capital must be received within 30 days after the registration of the enterprise. Further, the enterprise is registered at the place of its establishment in the local authority.

Scheme 1. - Organization of a new enterprise

In accordance with the new procedure for state registration of legal entities, upon creation, the applicant will be required to visit only one registering body - the inspectorate of the Ministry of the Russian Federation for taxes and fees. For state registration, the following documents are submitted to the relevant authority:

application of the founder (or founders) for registration;

the charter of the enterprise;

· Agreement of founders on the establishment and operation of the enterprise;

Minutes of the meeting of the founders;

· certificate of payment of the state fee (in the amount of 2000).

Intelligence about founders - physical persons:

Copies of passports;

Postal code of residence;

Telephone;

The amount of contribution to the authorized capital;

Copy of TIN (if any).

For individuals who are not citizens of the Russian Federation, the provision of an identity document.

Intelligence O general director:

Copy of the passport;

Postal code of residence;

Telephone;

Copy of TIN (if any).

Intelligence O main accountant:

Copy of the passport;

Postal code of residence;

Telephone;

Copy of TIN (if any).

Intelligence O bank, V which planned open estimated check:

Name (if known - address, phone number);

Notarized power of attorney for opening a savings account (required by Sberbank).

After registration is completed and included in the Unified State Register of Legal Entities, the enterprise receives a registration certificate and an information letter from the State Statistics Committee on the assignment of codes of the All-Russian Classifier of Economic Activities.

At the final stage of creating a new enterprise, its participants make their full contributions (no later than one year after registration), open a permanent bank account, order and receive a round seal and a corner stamp. Since then, the company has been operating as an independent legal entity. The company can start working (conclude agreements) from the moment of state registration with the Tax Inspectorate, even if the current account has not yet been opened.

The most important condition for understanding this or that activity is the ability to correctly determine the object and subject of this activity. Methodologically, the object of the company can be defined as what it is aimed at (products, services), and the subject - as a source of directed activity, meaningfully represented by individuals or groups of individuals who, in their activities, implement independently developed programs. The composition of the objects and subjects of the consulting firm is presented in table 1.2.

Table 1.2 - Objects and subjects of the firm

Firm objects

Subjects of the firm

Consulting services in the following areas:

Strategic consulting (development of a business development strategy, development of basic and backup plans for the development of companies, creation and improvement of a permanent strategic management system, etc.)

Investment consulting (development and comprehensive examination of investment projects, support of investment projects, etc.)

Stock consulting (management of financial resources, evaluation and quotation of securities, evaluation of non-property rights and interests)

· Director General, managing the overall course of all activities;

· Directors of departments specializing in a specific area of consulting;

· An expert in charge of a specific project;

· A group of specialists led by an expert;

· Other employees of the company

Table 1.3 - Characteristics of the external environment of the firm

Elements of the external environment		· Possibilities
	The likelihood of firms creating their own analytical departments, which may lead to a decrease in demand for our services	Increasing the level of consulting promotion activity, the reason for which is an increase in demand for this type of service
· Competition	The emergence of new firms (due to free access to the consulting services sector), which will reduce the likelihood of consumers turning to our firm	· Opportunity to observe the work of other firms - to learn from experience and ideas. Striving for continuous improvement, improving the quality of our services
· Social environment	Potential loss of customer confidence in our firm	Possibility of further raising the prestige of the company in the eyes of consumers
· Technology	Failures in the operation of equipment, destruction of the computer system, its defeat by a virus	Use of the results of scientific and technical progress, systematic updating of the technological base
· Economy	· Instability of the economic situation, deterioration of the financial capabilities of firms, which will not allow many enterprises to apply to consulting firms	High degree of information openness of industrial enterprises, contributing to the improvement of the quality of services (reliability and accuracy of conclusions, speed of order fulfillment)
· Policy	· Political instability, worsening the conditions for the functioning of firms. The need to license some of the firm's activities, which will increase costs	· Adoption of political decisions that contribute to the increase in business activity of enterprises, and as a result - an increased demand for our services

Table 1.4. - Characteristics of internal factors

Direction of analysis	・Strengths	· Weak sides
· Financial environment	No need for excessively large capital, both for the formation of the company and for its further functioning	In the early stages of work, the company will stay afloat only due to the contributions of the founders, because it may be difficult to establish itself
· Work environment	Low capital intensity when fulfilling orders	・High labor intensity
Staff	· Close relationship between the employees of the company due to its small number. A common desire for a common goal, the interest of each member of the team in the quality performance of their duties	Long absence of any career growth in view of the relative stability of the organizational structure of the company management
· Marketing	In view of the specifics of the company's activities, it has information about the situation on the market and skillfully uses it when pursuing a marketing policy	The absence of a marketing department in our firm suggests that the function of promoting the firm's services to the market is performed by the already busy founders
	· Due to the uniqueness of our products, the company has no problems with unsold goods (storage, warehousing) - all services are made to order	Lack of tangible products of the company does not allow customers to appreciate the quality of our work

Any company in the course of its activities faces risks. Risk is considered to be an action at random in the hope of a lucky break. The characteristic features of risk are uncertainty, surprise, uncertainty, the assumption that success will come.

For the successful functioning of the enterprise, timely risk analysis, their forecasting and identification of ways to reduce them are necessary. At the same time, it must be remembered that each individual enterprise is characterized by its own group of risks. The risks that characterize the activities of a consulting firm, as well as ways to reduce them, are presented in table 1.5.

Table 1.5. - Risk profile

Types of risks	The impact of risks	Ways to reduce risk
· Commercial risk	· Arises in the course of realization of the goods purchased by the enterprise and in the course of rendering services. In a commercial transaction, it is necessary to take into account such factors as an unfavorable change (increase) in the price of purchased means of production, a decrease in the price at which products are sold, the loss of goods in the circulation process, and an increase in distribution costs. The consequence of these changes may be a drop in demand for the company's services and its bankruptcy.	· Possible ways to reduce these risks can be forecasting trends in the development of market conditions; forecasting demand for the company's products; careful study of prices for similar services from competitors; reserve funds to cover unforeseen expenses of the company
financial risk	May occur during financial transactions. An example of such risks may be the insolvency of a client or restrictions on foreign exchange transactions. The consequences of such risks will be the financial losses of the enterprise.	· In the context of the crisis of non-payments and low ethical standards of business, the contract for consulting services includes the so-called partial prepayment. Usually it is issued in the form of a fee for the organization of work and ranges from 30 to 50% of the price. · With regard to restrictions on currency and monetary transactions, it is possible to use barter. Payment for services is made not with money, but with shares of client enterprises.
Market risk	· Associated with possible fluctuations in market interest rates, national currency or foreign exchange rates, and sometimes both at the same time. The consequence of such a risk may be the depreciation of the financial capital of the company	Such a risk can be prevented by monitoring the external environment, also by reducing this risk is the storage of capital in the most solid and stable currency or in reliable securities
· Investment risk	· The reason may be the depreciation of the investment and financial portfolio, consisting of purchased securities. The result can be financial loss.	· The risk of non-viability of the investment project must be eliminated by ensuring that the expected returns will be sufficient to cover the costs. This can be achieved through careful preparatory work: analysis and forecasting of invested campaigns
Production risks	This includes risks: non-fulfillment of business contracts; strengthening of competition; occurrence of unforeseen costs; Loss of property of enterprises; force majeure circumstances. All these risks in one way or another can affect the financial stability of the enterprise	· To improve the competitiveness of the company, it is necessary to pursue a reliable marketing policy: choose the right sales market, have accurate information about competitors, and prevent leakage of secret information. To prevent unforeseen expenses, it is necessary to conduct a thorough analysis and forecasting of the situation in the resource market. It is possible to avoid property losses or minimize their level by insuring property, as well as establishing strict property liability, strict protection of the company's territory

In view of the specifics of our company's activities, special attention in the column "risks" is occupied by risks associated with the reliability and accuracy of the information provided by us. To reduce such risks, our firm uses a special risk management model for large projects.

Within the framework of this model, the project is considered as a set of interrelated processes, which are grouped into phases (the stages of the project implementation, at which any intermediate results are achieved).

When developing reports, there are many reasons that lead to risks: mistakes in choosing a project strategy, unclear goals and objectives, changes in external and internal requirements, etc.

Table 1.6 - Risks directly related to the conduct of certain projects, and methods for reducing them are described in the table

Types of risks	Risk reduction	Risk assumption	Risk distribution	Reducing the probability of risk
Project Scope Risks	Detailed analysis of each stage of work, interaction of participants, organization of work		Distribution of the project to several. subprojects, allocation of a pilot project by subsystems	Detailed quality program, well-established project configuration management
Risks associated with insufficient experience in the field of information technology	Conducting user training, including guidance, compliance with work technologies	Increasing the labor intensity of work and the cost of the project	Coordination with the customer of project documents, coordination of all changes	Development and approval of the project concept at a possibly earlier stage
Technical risks of the project	Strict selection of the project team according to qualification criteria. Training of project participants	Increasing the labor intensity of work and the cost of the project	Documented personal responsibility of project participants	Use of enterprise standards for design work, development of project standards
Organizational risks of the project	Training of project participants, team trainings, as complete formalization of activities as possible	Increasing the labor intensity of work and the cost of the project	Inclusion of customer representatives in working groups	Inclusion in the project administrator team, detailed distribution of roles in the project
Operational risks of the project	Thorough examination of documents	Increased labor intensity and cost	Fixing the absence of customer claims	Implementation of quality program procedures

The specifics of a consulting firm is that its product, in essence, is information, and at the same time, the main resource for the provision of services is also information, but not processed (without appropriate analytical and practical conclusions). The appropriate transformation requires the use of other resources listed in Table 1.7.

Table 1.7 - Inputs and outputs of the firm

input resources

Output resources

Information about the state of the market and firms operating on it, including certain knowledge and technologies necessary for its analysis

The human resources of the firm: directors who control work on projects, expert groups directly involved in projects, other personnel

Property complex of the company, including: rented premises, office equipment, equipment and special equipment, automated analytical systems, software

Cash, including: equity of the firm, advances

Information as analytical conclusions, proposed options for the business development strategy of the consulted firm, practical recommendations for the implementation of proposals, as well as other related services

There is a whole system of methods for determining prices. Firms consider price as a variable and important factor, so they are very careful about its purpose. When choosing a method for determining prices, the following considerations are usually taken into account. If the price is set too high, demand will be limited. If you set the price too low, then the profit will be small or not at all. The possible price is determined by the cost of production, the prices of competing and substitute products, the unique advantages of the product in comparison with other products. The maximum price is determined by the unique advantages of the product, the minimum - by production costs, the average - by competition.

The system of pricing methods includes the following groups of methods:

Determination of prices based on production costs;

Determination of prices with a focus on the value of the goods;

Determination of prices with a focus on competition;

Let's take a closer look at these groups of methods using Table 1.8.

Table 1.8 - Pricing methods

	Feature	Advantages or disadvantages for the firm
Determination of prices based on production costs	· The essence of these methods of price calculation is as follows: the producer of goods determines the costs of production and adds to them the desired amount of profit, which he considers as a reward for invested capital. When determining their prices, wholesalers and retailers proceed from the costs associated with the purchase of goods (by wholesalers - from the manufacturer, retailers - from wholesalers or directly from the manufacturer), and margins (wholesale, retail), which are set by sellers at their discretion. (unless, of course, the mark-ups are not regulated by the state) and should provide coverage for the costs associated with their activities and obtaining the desired profit. The amount of margins depends on many factors: the nature of the product, the size of its sales, the position of sellers in the market, the prevailing margins on the market, the desires of sellers, government intervention in pricing.	· The price may be higher or lower than the price buyers are willing to pay for the product. Producers ignore the fact that the price may not be directly dependent on production costs, which can be changed in order to satisfy the market. The disinterest of manufacturers in the development of new products, referring to the need to recover the costs of research and development. More suitable for determining the lower price limit (which should answer the question: is it possible or not to enter the market with a new product). · For our company, this group of methods is not optimal, since it takes into account only the material costs for the production of goods (rendering services). In our case, the main resource for the provision of services is human potential (mental labor, brains). Therefore, it is not possible to calculate the costs for the provision of a particular service.
Determination of prices with a focus on the value of the product	· These methods of price determination are based on the perceived value of the product by the consumer and the buyer's desire to pay a certain amount for this value. The price in this case should correspond to the perceived value of the product by the consumer. A firm can set a high price for its product when the product is of great value to the buyer and when he is ready to pay for it above the normal market price. With a decrease in the perceived value of the product by the consumer, the price decreases. In both cases, the production costs may be the same. Production costs in this approach to pricing are considered only as a limiting factor that shows whether the product at the price calculated by these methods can bring the profit planned by the company. The price calculated by this method is based on the subjective assessment by buyers of the value of the goods for them.	· To determine the price of its product, the firm needs to identify what value perceptions buyers have. This can be done on the basis of a customer survey, which is a very time-consuming process and does not always lead to the desired (reliable) results, besides, it carries a certain amount of risk. In general, it is not reasonable to rely only on the value significance of the product for the consumer, because competing firms may operate on the market, which may set prices at a lower level. This will lead to the fact that our company, in view of the lack of demand, will become unprofitable. · However, this can only happen if competitors provide services similar to ours (both in terms of service and quality). And since the nature of the activity of a consulting firm involves the provision of unique services, at the moment this group of methods is the most acceptable for our company.
Determination of prices with a focus on competition	· When focusing on these methods of determining prices, the firm proceeds exclusively from the level of current prices of competing goods and pays the least attention to its own production costs and demand. Firms whose goods belong to the market of pure competition or to the oligopolistic market are guided by this pricing method. This pricing method is used by those firms that find it difficult to accurately determine the cost of production per unit of output and consider the average prices that have formed in the industry as a good basis for determining the prices of their goods. Based on these methods, the firm gets rid of the risk associated with setting its price, which the market may not accept.	· With this approach to pricing, the firm, as a rule, does not change its prices due to changes in its production costs or demand. It keeps its prices as long as competitors keep their prices. When competitors change prices, the firm also changes its prices, although its own costs of production and demand remain unchanged. Specifically for our company, this approach is not optimal, because. there are significant differences between the quality parameters of services provided by our firm and firms - competitors. This approach justifies itself when firms produce the same type or similar products.

So, we have decided on a group of methods for determining prices, but it is necessary to choose the most suitable one for our consulting firm.

In world practice, four main forms of pricing for consulting services have been adopted:

1) time payment;

2) fixed undifferentiated payment;

3) a percentage of the cost of the object of consultation or result;

4) combined payment.

All these prices are market prices, i.e. established through competition and negotiation. There are no nationwide price lists for consulting services, but pricing is always based on some reasonable considerations, arguments and justifications. The client must have information about pricing in the consulting market in order, on the one hand, not to overpay, and on the other hand, so as not to alienate qualified consultants with a low assessment of their work. The latter is of particular importance for Russian conditions, since business leaders are by no means always in the mood to pay money "for words and papers."

When determining payment for all of the above forms, it should be borne in mind that consultants sell a product that they produce not only while they are at your enterprise, but also during preliminary work. It is known that the average consultant spends only 120 days per year on specific projects. But this does not mean that the remaining 245 days, i.e. 2/3 of the year, he is resting. At this time, he accumulates the intellectual capital that he invests while working on a specific project at your enterprise. Otherwise, he would not be a consultant.

In addition, as already noted, the payment of the consultant's work does not mean his salary. Usually consultants are united in firms, for the maintenance of which (rent of premises, equipment, managerial and technical staff, purchase of information, etc.), as well as for profits and taxes, a certain part of the money received from the client goes. This value can be up to 70-80%, so the price of consulting services is not a payment to the consultant, but a payment to the firm for the use of its consultants. (If we are talking about paying an individual consultant, then it should still include his expenses for equipment, the purchase of information and other paid services).

1. Time payment

It is carried out on the basis of calculating the amount of working time that needs to be spent on the implementation of a consulting project (in man-hours, man-days or man-months) and the cost per unit of working time of consultants, taking into account their qualifications.

The rates per unit of consultant time are set by each consulting firm individually, but they are based on reported statistics on the consulting market (such data are usually published by national consultant associations or statistical bodies). For example, according to the American Association of Consultants (ACME) in 1992, the level of hourly pay ranged from 60 (for a research assistant) to 250 (for senior staff of consulting firms) dollars per hour, depending on the qualifications of consultants and the size of consulting firms. , i.e. respectively, from 480 to 2 thousand dollars per man-day. Similar values are typical for other developed countries. It should also be noted that for individual consultants, depending on the uniqueness of their qualifications, as well as the cost and significance of the project, the amount of the fee can be much higher than the average values.

Prices for the services of Russian consultants are still much lower than the world ones. They, as already noted, are about 4-5 times less and range from 200 to 400 dollars per person-day for Russian firms, but there is a clear upward trend.

2. fixed (undifferentiated) payment

With this method, the consultant, having determined for himself the scope of work and the time spent on them, calls the client the total amount of payment, but does not refer to the calculation of man-days, but to other justifications. In Russia, such justifications are the prices of similar projects of this or other consulting firms, as well as (which is typical for process and training consulting) the existing prices for training in business schools and management courses. For example, it is known that a number of Russian banks, upon receiving an application for a loan from potential clients, require them to pay in advance for the development of a business plan in the amount of 15 to 25 thousand dollars. When negotiating with clients about a fixed price, consultants may refer to this data. If we are talking about process or training consulting, then consultants use data on the cost of management seminars published in the economic press as a guide for the client. So, if the fee for training one person at a seminar is 100-150 dollars per working week (4-5 days), and 50 representatives of the client participate in joint work with a process consultant, then the cost of the work of consultants will be 5-7.5 thousand rubles. dollars. A certain amount may also be added for specific projects developed in the course of the joint work of consultants and clients.

Sometimes, as an argument, a reference is made to the world prices of consulting services.

3. Percent from cost object counseling or result.

Under this form, the price of consulting services is calculated as a share of the size of the trade transaction, the volume of investments or other projects carried out by the client with the support of consultants, or as a share of the economic effect received by the client (cost reduction, profit growth, etc.).

In Russia, the price of consulting services as a percentage of the cost of the consulting object is most often used for three types of services:

Property valuation (during privatization, sale, etc.): 1-2% of the property value;

Advice on drafting contracts: 1-2% of its cost with a simple content of the contract and 4-5% with a complex one;

Advice on attracting investments: 1-2% of the amount of investments.

As for the method of payment for the final result, from a theoretical point of view, it would be the best, because. stimulates consultants to obtain the maximum effect for the client, and the client removes doubts about the expediency of paying money "for words". But in practice, there are three intractable questions that limit the applicability of this method:

How to determine in the overall economic effect of the enterprise the share that arose as a result of the work of consultants?

When to pay for the work of consultants, if a certain (often long) period of time can pass before the effect is obtained?

To solve these issues, in addition to the high economic culture of the client, moral and psychological factors are also needed: mutual trust between the consultant and the client, their goodwill, etc.

4. Combined payment

The price of consulting services can also be determined as a combination of the 3 above methods. This method is used in Russia very actively, both explicitly and implicitly. For example, a consultant may put forward a requirement for sufficiently high time rates, knowing that the results of the project are very important for the client, and the expected economic effect repeatedly covers all consulting costs. Or, as already mentioned, the consultant can make a time calculation for his internal estimate of the cost of the project, and tell the client a fixed price, referring to analogues and other arguments.

The combination of time payment and fixed price is often used for subscription services, and the combination of fixed price and percentage payment is often used for consulting on a specific problem.

One more point, specific to the current state of Russian business culture, should be noted: in the context of a crisis of non-payments and low ethical standards of business, a contract for consulting services often includes a so-called partial prepayment. Usually it is issued in the form of a fee for the organization of work and ranges from 30 to 50% of the price. The rest of the customers pay with long delays, and sometimes do not pay at all. Therefore, the size of the preliminary payment should be such that at least minimally interest the consultants in the work.

Specifically for our company, in view of the specifics of the services we provide, the most acceptable pricing method is the method of calculating the cost of design work using multiplying factors with a fixed (undifferentiated payment). This is one of the types of price determination with a focus on the value of the product. The formula for determining the price using this method will look like this:

P = B*K1*K2*K3*K4

IN- this is a certain base, below which the price does not fall, it depends on the situation on the market (inflation rate, demand for services, etc.). It can be proportional to the minimum wage. For the various services provided by the company, there is a specific base. The base is determined by the method of calculating the economic value of the goods for the consumer, or by the method of estimating the maximum acceptable price.

K1- this is the coefficient of complexity (labor intensity), it is determined by an expert, i.e. it is determined by the specialist directly involved in the project;

K2- this is the reliability coefficient, it shows how much the company is confident in the information received. Unlike the others, this coefficient is decreasing. This demonstrates the fact that our company is aimed at obtaining the most reliable and accurate information, otherwise the price of the service provided is reduced. The coefficient varies from 1/2 to 1;

K3- this is the coefficient of efficiency, it depends on the period appointed by the customer.

K4- this is the coefficient of uniqueness, depends on the specifics of the service provided. The coefficient is equal to 1 if the order is ordinary and is present in the list of services provided by the firm. If the service is unique, the coefficient takes the value 3/2.

For any company providing services, the parameters of the quality of its services objectively come to the fore and are a necessary condition for the performance of work. With regard to a consulting firm, regardless of the list of services, the following quality parameters, presented in Table 1.9, must be observed.

Table 1.9. - Characteristics of product quality

Services

Quality Options

Ways to improve quality

1.Strategicconsulting

Formation of strategic intentions of the company, its owners and managers; development of the company's mission; setting top-level strategic goals; definition of basic, portfolio and competitive strategy; definition of functional strategies; development of basic and reserve plans for the development of companies; creation and improvement of a permanent system of strategic management; formation of an internal branding system in the company.

2.Investmentconsulting

Preparation of investment memorandums; development and comprehensive examination of investment projects; project management; development of business plans, feasibility studies; financial risk management; analysis and monitoring of investment projects; support of investment projects.

3.Stockconsulting

Management of financial resources; assessment of property complexes; evaluation and quotation of securities; placement and purchase of securities; issue of securities; assessment of non-property rights and interests.

· Acceptable terms of project implementation;

· Coherence of work and lack of inconsistency of conclusions in cases of dividing the project into several stages;

· Accessibility in understanding of the provided documentation accompanying conclusions and recommendations;

· Convenience and ease of implementation of the proposed development strategy.

· Constant contact with the client for timely adjustment of work on the project;

· Readiness for cooperation of the staff of the serviced company, provided by awareness and other actions of the management of this company;

· An integrated approach to the work on the project, taking into account the individual characteristics of each company;

· Creation of two opposing groups dealing with one project (if there are no other orders at this time);

· Partnership with other consulting firms.

The actual quality of the implementation of consulting projects largely depends on the working group. The decisive role here is played by the personality of the project manager, because at the very beginning of the project, he will have to gather around him a team of people who will not only fulfill their duties, but "feel" the project and do it with interest. At the same time, it must be remembered that the quality of work also depends heavily on the specialists participating in the project on the part of the customer.

When considering any enterprise, it is necessary to take into account its organizational structure, since the efficiency of the company as a whole and the quality of the services provided in particular, which determines the number of potential customers, and hence the success of the company, largely depend on its choice.

The diagram of any organization shows the composition of departments of sectors and other linear and functional units. However, it should be understood that such a factor as human behavior, which affects the order of interaction and efforts to coordinate actions, cannot be depicted in the diagram. It is human behavior that determines the effectiveness of the functioning of the structure to a greater extent than the formal distribution of functions between departments. Although the latter cannot be neglected, that is why it is necessary to consider in detail the main types of organizational management structures and, based on this comparative analysis of their advantages and disadvantages, choose an organizational structure suitable for our company.

Linear organizational structure

The basis of linear structures is the so-called "mine" principle of construction and specialization of the management process according to the functional subsystems of the organization (marketing, production, research and development, finance, personnel, etc.). For each subsystem, a hierarchy of services (“mine”) is formed, penetrating the entire organization from top to bottom. The results of the work of each service are evaluated by indicators characterizing the fulfillment by them of their goals and objectives. Accordingly, a system of motivation and encouragement of employees is being built. At the same time, the end result (the efficiency and quality of the work of the organization as a whole) becomes, as it were, secondary, since it is believed that all services in one way or another work to obtain it. Such a system is used in small firms with a homogeneous and uncomplicated technology.

Rice. 1 - Head of the organization

pros this structure - it is 1) ease of use, all duties and powers are clearly distributed; 2) speed of decision-making; 3) clear unity of command.

Linear staff organizational structure

This type of organizational structure is the development of a linear one and is designed to eliminate its most important drawback associated with the lack of strategic planning links. The line-headquarters structure includes specialized units (headquarters) that do not have the right to make decisions and manage any lower units, but only help the relevant leader in performing certain functions, primarily the functions of strategic planning and analysis. Otherwise, this structure corresponds to a linear one.

functional structure management

The functional management structure is used for a large number of specialized activities in the organization. Provides for the grouping of specialists and departments that perform individual management functions. At the same time, the implementation of the instructions of the functional bodies (departments of planning, accounting, production maintenance, etc.) within their competence is mandatory for production units.

Advantages of this structure: 1) stimulation of business and professional specialization; 2) reduction of duplication of efforts; 3) good adaptation of employees to work

The functional management structure is aimed at constantly recurring tasks that do not require prompt decision-making. It is optimal in firms that produce a limited range of products and operate in stable conditions.

Linear-functional organizational structure

Linear-functional organizational structure of management combines elements of both linear and functional management, i.e. line management, supported by special support services.

Disadvantages of this structure: disagreements between line and functional employees; it is more difficult for an entrepreneur to coordinate the activities of functional workers.

matrix structure

The matrix structure is a development of design structures. It is a combination of two types of separation: by function and by product. This structure allows you to achieve a certain flexibility, provides a greater opportunity for coordination of work.

Below is an example of a simple matrix structure. In an entrepreneurial firm, four products are created and released simultaneously, each of which is the responsibility of a separate manager. All four groups of employees perform a complete chain of functions, from product creation to production and sales.

For our firm, we preferred to use a linear organizational management structure. The arguments in favor of our choice were: a small number of personnel of the company; ease of use of this system; clear unity of command represented by the board of the company; high qualification and competence of the head. The following is the management structure of our firm.

The company is headed by a CEO. He manages the general course of all activities of the company. Directly reporting to him are the directors of departments specializing in a particular area of consulting, i.e. is strategic, investment and stock consulting. Under each of these directors is a staff of workers, consisting of an expert who manages a particular project, and a group of specialists under the auspices of this expert. Currently, there is one expert in each of the consulting departments, but as the company develops, it is planned to increase the staff of employees.

2. resourcesecurityfirms.Mainfacilities.negotiablefacilities.Laborresources

For any production process, an enterprise needs fixed assets (tools). Fixed assets - a part of the property used as a means of labor in the production of products (performance of work, provision of services) or for the management needs of the company for a period exceeding 12 months or a normal operating cycle.

Table 2.1. - Fixed assets of the company

fixed assets	Acquisition sources	Depreciation method
Automobile	Borrowed funds	Nonlinear proportional to the amount of work
Computer equipment, information systems	Contributions of the founders	Linear
Working set (table, cabinet, cabinet)	Contributions of the founders	Linear
	Contributions of the founders	Linear
	Contributions of the founders	Linear
	Contributions of the founders	Linear

Also, the main facility used by the firm is an office building. But this building is not the property of the firm, but is taken on lease.

Calculation of the amount of depreciation deductions for fixed assets.

With regard to fixed assets, depreciation should be understood as certain actions related to accounting for depreciable property, applied during the useful life of the relevant items and ensuring the transfer of their value to manufactured products, work performed, services rendered. Depreciation charges -- the monetary expression of the amount of depreciation corresponding to the degree of depreciation of fixed assets.

Depreciation of fixed assets is carried out using one of the following methods for calculating depreciation:

The linear way

the method of diminishing balance;

The method of writing off the cost by the sum of the numbers of years of the useful life;

The method of writing off the cost in proportion to the volume of products (works).

In our case, the most correct calculation method for office equipment will be a straight-line method, since the cost of fixed assets is small, as well as the expected income in the early stages of the enterprise, so we do not need to throw off the burden of depreciation as soon as possible.

The calculation of the amount of depreciation for some types of fixed assets used by the firm is given in the following table 2.2.

Calculation of the amount of depreciation deductions for passenger vehicles:

In the technical document, the vehicle resource (M) is defined as 250,000 km. The actual mileage (m) in the first year is 50,000 km.

A year =

A 1 year \u003d (200000/250000) * 50000 \u003d 40000 rubles

Calculation of the amount of depreciation deductions for computer equipment:

H a \u003d\u003d 1/3 * 100 \u003d 33.3%

A year \u003d \u003d 25000 * 33.3 / 100 \u003d 8333

Calculation of the amount of depreciation for the working set:

H a \u003d\u003d 1/5 * 100 \u003d 20%

A year = = 15000*20/100=3000

Calculation of the amount of depreciation deductions for fax:

H a \u003d\u003d 1/3 * 100 \u003d 33.3%

A year \u003d \u003d 10000 * 33.3 / 100 \u003d 3333

Table 2.2. - Calculation of the amount of depreciation deductions

Name of fixed assets	Initial cost (P s)	Useful life (T sl)	Depreciation rate (N a)	Amount of depreciation deductions per year

Automobile
Computer
Working kit

As the company develops, it will become larger, it will have more employees, new departments will appear, etc. To ensure stable and continuous work in the future, the fixed assets acquired now will no longer be enough. That is why it is necessary to expand the reproduction of fixed assets. There are two main sources of funds for expanded reproduction. This is the profit of the company and the sinking fund.

From the depreciation fund, mainly those fixed assets that are not new for this enterprise are reproduced, i.e. already existed, but due to moral or physical wear and tear, they lost their value for the company.

There are several types of activities included in extended reproduction. This is the introduction of new fixed assets, the reconstruction of existing fixed assets and modernization, which involves the replacement of old equipment with new ones.

The following table 2.3 shows the plan for the expanded reproduction of fixed assets of the company for the next 3 years.

Table 2.3 - Plan for expanded reproduction of fixed assets for 3 years

How to write a business plan for a consulting firm

Start compiling business plan necessary with market analysis consulting. At this stage, it is important to study not only potential customers and their needs, but also to conduct a comprehensive competitive analysis. The pricing procedure and factors influencing the development of the industry should also be assessed.

Another important section is the organization of activities. consulting company. IN business plan it is necessary to dwell in detail on the services provided, their cost, the need for financial resources and personnel, and clearly formulate the concept of the future organization.

Description

Files

As stated above consulting d is a broad concept that can include the provision of a variety of services. At business planning you can choose from the following directions:

Legal issues;
Enterprise finance;
Optimization of taxation;
Human Resources and Training;
Marketing;
Building an organizational structure;
Drawing up a company strategy;
Organization of business processes, etc.

In addition to providing services to legal entities and individual entrepreneurs, business plan can be envisaged consulting and for individuals in areas such as:

Interaction with the state;
Taxes and receipt of deductions;
Investment;
Legal aspects, etc.

Payment for services consulting company can be carried out both on the fact of presentation and on a prepaid system. Possible options are fixed in the price list in business plan.

1 - Summary

1.1. The essence of the project

1.2. The amount of investment to start a consulting company

1.3. Work results

2 - Concept

2.1. Project concept

2.2. Description/Properties/Characteristics

2.3. Goals for 5 years

3 - Market

3.1. Market size

3.2. Market Dynamics

4 - Staff

4.1. staffing

4.2. Processes

4.3. Wage

5 - Financial plan

5.1. Investment plan

5.2. Funding plan

5.3. Consulting company development sales plan

5.4. Spending plan

5.5. Tax payment plan

5.6. Reports

5.7. Investor income

6 - Analysis

6.1. Investment analysis

6.2. The financial analysis

6.3. Consulting company risks

7 - Conclusions

The business plan of the consulting company is provided in MS Word format - it already has all the tables, graphs, diagrams and descriptions. You can use them "as is" because it's ready to use. Or you can adjust any section for yourself.

For example: if you need to change the name of the project or the region where the business is located, then this is easy to do in the "Project Concept" section

Financial calculations are provided in MS Excel format - parameters are highlighted in the financial model - this means that you can change any parameter, and the model will automatically calculate everything: it will build all tables, graphs and charts.

For example: if you need to increase the sales plan, then it is enough to change the sales volume for a given product (service) - the model will recalculate everything automatically, and all tables and charts will be ready immediately: monthly sales plan, sales structure, sales dynamics - all this will be ready .

A feature of the financial model is that all formulas, parameters and variables are available for change, which means that any specialist who knows how to work in MS Excel can adjust the model for themselves.

Rates

Feedback from our clients

Feedback on the business plancleaning company

We express our gratitude for the work done on the creation of a business plan for a cleaning company. With this business plan The bank approved a loan for 18 million rubles for 6 years.

Elizaveta K.L., Kazan

Feedback on a business plan for opening a pawnshop

The business plan downloaded from the site contains a very clear and accessible description of both the business in general and its financial component in particular. Calculations show a fairly clear picture of actions and are convenient to use: make changes, adjust investments, sales, expenses. All formulas are editable and transparent.

Ivan Nekrasov, city of Pskov

Feedback on a business plan for home delivery of food: pizzas, sushi, lunches, rolls, pies

The business plan was prepared by a website consulting company in accordance with the requirements, with high quality and even a little ahead of the agreed time. As a result, funds in the amount of 50 million rubles were received from a private investor.

Oleg Alexandrovich, city of Sarov

Feedback on the business plan of the typography

Extremely sound business plan. He helped our printing house get a loan from Sberbank necessary for expanding production (21 million rubles), for a period of 4 years.

Sergey V.V., Nizhny Novgorod Region

Feedback on a business plan for a consulting firm

opening consulting company a wide range of services, we decided to make business plan. A fully prepared document was downloaded to Plan-Pro in a few minutes. The business plan is professionally drawn up, the necessary calculations are present, all conclusions are justified. We used it to forecast profits, to obtain a loan from Alfa-Bank, and to negotiate with investors. In all directions, we got the desired result.

Zheglova A.D., Head, Stavropol.

Definition of the target audience

Depending on the list of services provided consulting firm, V business plan the main groups of clients are formed. As noted above, it can be both individuals and legal entities.

Both those and others turn to professionals for help when they are unable to solve the problem themselves. They lack knowledge and experience in a particular area.

Speaking of businesses and organizations, they use the services consulting company according to business plan in the event that there are no people with the required competencies in the state or their hiring is not financially profitable due to the one-time nature of the need.

In any case, potential customers expect a certain service from consulting firm. IN business plan The following consumer preferences are taken into account:

Fixed cost;
Professional staff;
Individual approach;
Possibility of departure of the expert on the place;
Variety of services provided;
Experience of successful projects;
Client orientation of consultants, etc.

Competition in the consulting market

It is difficult to assess the overall level of competition in the market, since it depends on the list of services provided. consulting firm in accordance with business plan services. Some of them may be unique and have no analogues, others are popular and in demand, but with a high level of competition.

Main competitors consulting company considered in business plan, This:

similar firms;
Private consultants;
Online services and resources;
Structural divisions and employees of the organization.

In addition, the complexity of promoting services consulting firm causes the development of the Internet. Each user can find the necessary information there at no additional cost. This fact should also be taken into account in business plan.

In this case consulting company it is important to formulate your competitive advantage and reflect it in your marketing strategy business plan. Benefits may include:

Official registration of relations, conclusion of an agreement;
Result guarantee;
Experience and unique knowledge of employees;
Accounting for individual characteristics, etc.

Project launch stages

Opening project consulting firm implemented on the basis of a predetermined business plan. To save your time, we have created a ready-made consulting company business plan, which can be downloaded right now by clicking on the link below. It structured all essential information and made the necessary calculations. Such a document will help you in obtaining a bank loan or attracting investments as additional sources of financing.

After business plan compiled, you can start preparing the opening consulting firm. You will need to go through the following main steps:

Registration as a legal entity or individual entrepreneur;
Choosing a taxation system and tax registration;
Search for an office space;
Repair work and equipment of the office;
Recruitment;
Launch of an advertising campaign;
Opening organization.

Start-up capital

For creating consulting firm funds in the amount of 5 to 50 million rubles will be required. According to business plan initial expenses are carried out under the following items:

Premises rent – xxx rub.;
Business registration - xxx;
Repair - xxx;
Purchase of equipment - xxx;
Marketing and advertising - xxx;
Stock of money - xxx.

You will need a similar level of investment if you decide to open a travel agency. contains a description of the project, as well as calculations of income, expenses, investments, taxes, as well as financial and investment indicators.

Consulting office

One of the stages of opening consulting company is the search and rent of office space, as well as its equipment.

According to business plan the optimal location is the city center, since good transport accessibility and image must be maintained.

Area not less than 30 sq.m. to highlight the following zones:

reception;
Offices of employees and the head;
Meeting rooms;
Restroom;
San.node.

For office equipment consulting firm in accordance with the requirements business plan purchase required:

Computers;
Printers and scanners;
Phones;
Furniture - tables, chairs, sofas, racks and cabinets;
Stationery;
Projectors and screens;
Security system and fire extinguishing system.

Planning of marketing activities

IN business plan the following marketing activities aimed at promoting services in the field of consulting:

Website creation;
Distribution of commercial offers to potential clients-legal entities;
Participation in conferences and forums;
Participation in tenders of large companies;
Advertising in specialized magazines, etc.

Building a financial model

financial model consulting firm V business plan is built on the basis of revenue, profit and cost forecasts.

Operating costs

In addition to the initial investment, it will be necessary to carry out monthly costs aimed at maintaining performance consulting company. IN business plan distinguish the following main articles:

Rent - xxx rub.;
Utilities - xxx;
Tax payments - xxx;
Salaries of employees - xxx;
Purchase of stationery - xxx;
Marketing - xxx.

The total amount will be from xxx rub. per month.

Company income

The main source of cash flow for consulting firm is payment for services rendered. Revenue depending on the client flow is calculated in business plan in the range from xxx to xxx rub. per month.

In this case, the profit will reach up to xxx rubles. monthly.

Personnel plan

IN business plan Mandatory plan for personnel. For consulting firm The following staff will be required:

Director;
promotion manager;
Accountant;
Account Manager;
Consultants;
Assistant consultants;
Office Manager;
Security guard;
Cleaning woman.

The total number of 15 people.

Payback period

According to business plan initial investment in opening consulting company payback within 3-5 years. indicators. Each of the parameters of the financial model can be changed manually.

The cash flow statement is the most important document of any business plan. It contains comprehensive information about the operating, investment and financial inflows and outflows of the company, and also allows you to evaluate the overall picture of the company's performance.

Download a ready-made business plan for a consulting firm with calculations and an Excel financial model

The main task at opening consulting company is the definition of the list of services provided. It is fixed in business plan based on detailed market analysis, study of competitors, consumers and their preferences.

In addition, it is important to determine the need for resources, including financial ones. Ready consulting firm business plan, containing all the necessary information and detailed calculations is available for download at the link below. As an attachment to the document, there is a financial model that allows you to calculate the forecast of the main performance indicators of the future company. In addition, such a business plan is indispensable when negotiating with lenders and investors about obtaining additional financing. At your request, it is possible to draw up an individual turnkey business plan.

The main value of any consulting company made up of its employees. IN business plan it is important to work out a list of requirements for consultants.

MS Word Volume: 51 pages

Business plan

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Reviews (18)

Consulting is a service that is still quite new for our country, but despite this, its demand on the market is already quite high. Opening a consulting agency is an opportunity to start with minimal costs, and in a short time to reach a good amount of profit. This is due to the rather rapid development of this market sector and the favorable environment accompanying the start of this activity.

In order to open a consulting business, large investments are not needed, and this is the main advantage of this type of business. Experience in this field, respectable appearance, and the presence of psychological stability are important. Too young businessmen have a lower chance of success, as a rule, business consultants over the age of 30 inspire confidence in clients.

Before you open a consulting agency, you need to clearly define in which area you plan to provide services. It can be accounting, economics, finance, etc. The final choice depends on the level of competition, as well as how high your knowledge in a particular area. Customers may have a variety of questions, and you should have an answer to any of them.

The possibility of a quick start in consulting attracts many entrepreneurs to this business. And most of them are sure that the organization of a consulting firm does not present any problems. This is a misconception that can be costly. At first glance, it really doesn’t take much to open your own business related to the provision of consulting services.

As the experience of creating a consulting company shows, for a successful start, you need an office located as close as possible to the city center, establishing contacts with prestigious companies, as well as competent promotion of information about your own services. But of particular importance is the correct definition of possible directions for the development of a consulting company.

The competition in this sector of the market is quite high, and only the most persistent can stay afloat. As a rule, these include entrepreneurs who have taken a professional example of a business plan of a consulting company with ready-made calculations as the basis for creating their company. With this document, the opening of a consulting firm, a company from scratch is guaranteed to take place without serious difficulties. Thanks to the business plan, you will be able to fully understand all organizational issues, which will allow you to profitably present your services.

Reviews for (18)

1 2 3 4 5

Business plan for a consulting company

Alexei

Alexey, thanks for the feedback. Yes, a business plan is created precisely in order to outline a clear path to the realization of the goal. It allows you to calculate all the pros and cons, take into account dangerous moments and avoid misses. We wish you success in creating a consulting company.

Business plan for a consulting company

Christina

Christina, thank you for your response. We are glad that the information from the business plan of the consulting company has become so useful for you. We hope that new knowledge will allow you to climb several steps up the career ladder. We wish you good luck in all your endeavors.

Business plan for a consulting company

Elena

Elena, thank you for your feedback. It's great that we were able to clarify the situation with the organization of a consulting company. We hope that you will have enough courage, perseverance and self-confidence to bring the matter to the opening. We wish you good luck in business.

The proposed business plan of a consulting company will be an invaluable assistant in building a strong own business. Any enterprise needs a quality audit and monitoring of its financial condition, as well as periodic analysis of economic activity by third parties. These consulting services are in demand, because thanks to the clear actions of professionals, the provision of accounting services, competent advice, it is possible to avoid many unpleasant moments in reporting.

A ready-made business plan for organizing an accounting services firm will allow you to start activities in this area at minimal cost. Careful study of this document will help to choose the right office, distribute work responsibilities, organize a clear workflow and find clients. The audit firm begins to bring instant profit to the owner, subject to a balanced scientific and economic approach. Project feasibility studies will help you with this endeavor.

By studying the business plan for opening an audit firm, you will find an open path and invaluable advice, because the chances of successfully developing a consulting agency are great. Pay attention to the paragraph describing the list of requirements for consulting companies. And also take a look at the list of services that can be provided in the future, including legal assistance and recruitment.

In stock Business plan for a consulting company 5 15

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Fast start

How to open a consulting firm from scratch, where to start and how much you can earn.

Main points of the interview:

Kind of activity: Consulting activity;
Location of business: Ukraine, Kyiv
Occupation before entrepreneurship: student;
Date of commencement of business activities: 2010;
Search for the first clients: “I found the first clients through “cold calls”: I looked for ads, called, offered my services.
The most important thing in business: "The most important rule of all time is to do your job well."
The formula for success: "it is necessary to set goals correctly, and even in difficult times to look confidently into the future."

Vladislav, good afternoon. Tell us about your business? What does your company VTSConsulting do?

I have a consulting business.

We develop business plans, investment memorandums, feasibility studies, financial models and presentations.

How long have you been in this business? Why did you decide to become an entrepreneur in such a difficult field?

We opened in 2010.

It all started with the fact that I, like many students, needed additional income.

I am a physicist in the field of micro- and nanoelectronics, and did not expect to find a job in my specialty. So the choice fell on the sphere of business planning.

Few numbers:

Why consulting? Where did you study business planning?

Yes, I have been connected with this topic since the 1st year of university.

Then I took part in the competition of business ideas, and won first place. As a prize, the organizers provided a study trip to Sweden - there I received practical business planning skills and learned the secrets of successful business projects, which, in fact, were aimed specifically at obtaining funding.

Returning to Ukraine, I began to take part in business planning competitions: city, all-Ukrainian, international. I really liked my new hobby, and it seemed to me very promising.

In addition to Sweden, I took a special course in Lithuania, where we adopted experience from leading consulting and financial planning specialists from the UK and the USA, and also improved my skills at courses in Moscow.

Tell me honestly, before opening your company, did you make some kind of business plan or did you act intuitively?

Idea #209: What does it take to start a consulting firm?

How did you find the first clients without experience and connections?

At that time, I was in dire need of money, so there was no time to think.

I found the first clients through cold calls: I looked for ads, called, offered my services. Then I created a website and registered on the remote work portal. So there were orders and good earnings. It was then that I fully realized the need for financial planning of my own company, starting with goal setting and effective delegation.

How many people were on your team at the start and how many now?

I started alone. When I felt that I could not cope with orders, I took an assistant.

Now there are 6 people in our team: an analyst for the CIS markets, an analyst for projects in the USA and Europe, a presentation designer, a translator and a project manager.

And what is more difficult - to find a client or to find a qualified employee?

Consulting, like any service sector, has certain specifics and difficulties: all people are different, everyone needs to be pleased and liked. Here it is necessary to be able to present the project as it is presented by the person making the decision on financing.

Searching for clients undoubtedly takes a lot of time, especially at the start. However, the most important rule at all times is to do your job well. Compliance with this point provides recommendations and reputation, and then customers begin to find you themselves.

As for employees, it is quite difficult to find a high-level professional, and university graduates do not have enough practice. Accordingly, strict control, strength and patience are required when setting tasks: it is thanks to this that a professional business consultant or financial analyst can grow from a beginner.

Vladislav, tell us about the business model of your company: do you hire freelancers or is all the work done by full-time employees? Do you need an office for a consulting company?

At the moment, the company has a couple of people working remotely, the main team works in the office.

In our work, an office is not a necessity: clients are located both in Europe and in the USA, not to mention the countries of the Near Abroad.

At the same time, I believe that the office is needed as the face of the company, where each employee is part of a single whole. It is much easier to coordinate the work of a team when everyone gets together, there is an opportunity to discuss, adjust the stages of work on a project, and help each other.

How do customers find out about you?

Your website says you've served over 500 clients, do you remember your first client?

Yes I remember.

In my 3rd year, I did an internship at the Verkhovna Rada of Ukraine, and I received my first order thanks to an internship colleague: one of his acquaintances was planning to attract investments for a travel company.

The work lasted 1 month, and the payment was 2,500 UAH. (then this amount was equivalent to 300 US dollars). For a student, such a fee was a very good addition to the scholarship.

What memorable and interesting projects did your team participate in?

There were many interesting projects (Portfolio of VTSConsulting ) .

The most voluminous are the Knyazhevo village (near the town of Bor, Nizhny Novgorod region), a cottage village project in the Krasnodar Territory, attracting investments for the construction of the Malinovka ski resort, the acquisition of additional livestock (over 4,000 head) of livestock for an operating farm in the Smolensk region , a project of a single application - the discount system "CardKit".

And who are your clients? Are these companies related to large business or, on the contrary, does a small segment prevail?

Anyone who needs investment or financing.

Projects for grants, start-ups, small and medium businesses, and even large consulting companies that we partner with.

The next question may seem amateurish to you, but why order a business plan at all? Why can't you write it yourself?

A business plan solves as many as 3 tasks at the same time: it clarifies the concept of the project, determines to what extent the goals have been achieved and allows you to receive funding.

Why is self-writing not a good idea? And what will you choose: cut your own hair or go to the hairdresser?

It takes experience and knowledge to develop an effective business plan. Taking into account many factors, such as the requirements of banks, grant committees, knowledge in the field of financial modeling and marketing. An extreme option is to buy a ready-made business plan, but do not write it yourself.

According to the principles of our company, each client receives an individually prescribed business plan, the financial component of which is calculated taking into account all the subtleties and nuances of the economy and legislation of the country where the project will be presented.

Can you reveal a big secret - how to look for an investor?

The search for an investor depends on the specifics of the project.

The first step may be to search for specialized web resources that provide an opportunity to present the project to investors after filling out an application on the appropriate site.

The state can act as an investor. For example, in Russia, the amount for the development of a promising business can be 300,000 - 1,000,000 rubles.

You can take part in competitions for innovative ideas. Thematic portals containing information about venture funds can become a source of ideas and search for investors.

Another option is to create your own database of investment funds and direct mailing of project ideas or presentations.

Has the number of orders for the development of business plans changed due to the economic crisis?

Oddly enough, orders have increased.

More and more people want to start their own business, and a business plan is the best way to structure thoughts, to figure out whether it is worth investing in a particular enterprise at all.

Is it even worth opening a business in a crisis?

Definitely worth it!

It is the crisis that allows you to get out of your comfort zone and start doing something.

Realize your hidden talents, think about how to use your abilities to solve other people's problems, because this is the only way you can count on good earnings.

From the point of view of an analyst, tell me, what types of business are relevant now?

The crisis dictates new rules of the game. So, for example, today more than ever, leasing and rent can become popular.

It makes no sense to buy a bicycle or a chainsaw, for example, if you need them for 2-3 days. Group shopping sites, coupon services, discount companies, and so on are also gaining popularity.

What do you think it takes to become a successful entrepreneur?

The ability to motivate a team and do their job well is very important. It is also necessary to set goals correctly, and even in difficult times, look confidently into the future.

It is important to be able to take risks when managing money, and most importantly - not to stop there and never give up!

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Rice. 1 - Head of the organization

pros this structure - it is 1) ease of use, all duties and powers are clearly distributed; 2) speed of decision-making; 3) clear unity of command.

Linear staff organizational structure

functional structure management

Advantages of this structure: 1) stimulation of business and professional specialization; 2) reduction of duplication of efforts; 3) good adaptation of employees to work

The functional management structure is aimed at constantly recurring tasks that do not require prompt decision-making. It is optimal in firms that produce a limited range of products and operate in stable conditions.

Linear-functional organizational structure

Linear-functional organizational structure of management combines elements of both linear and functional management, i.e. line management, supported by special support services.

Disadvantages of this structure: disagreements between line and functional employees; it is more difficult for an entrepreneur to coordinate the activities of functional workers.

matrix structure

The matrix structure is a development of design structures. It is a combination of two types of separation: by function and by product. This structure allows you to achieve a certain flexibility, provides a greater opportunity for coordination of work.

2. resourcesecurityfirms.Mainfacilities.negotiablefacilities.Laborresources

Table 2.1. - Fixed assets of the company

Also, the main facility used by the firm is an office building. But this building is not the property of the firm, but is taken on lease.

Calculation of the amount of depreciation deductions for fixed assets.

Depreciation of fixed assets is carried out using one of the following methods for calculating depreciation:

The linear way

the method of diminishing balance;

The method of writing off the cost by the sum of the numbers of years of the useful life;

The method of writing off the cost in proportion to the volume of products (works).

In our case, the most correct calculation method for office equipment will be a straight-line method, since the cost of fixed assets is small, as well as the expected income in the early stages of the enterprise, so we do not need to throw off the burden of depreciation as soon as possible.

The calculation of the amount of depreciation for some types of fixed assets used by the firm is given in the following table 2.2.

Calculation of the amount of depreciation deductions for passenger vehicles:

In the technical document, the vehicle resource (M) is defined as 250,000 km. The actual mileage (m) in the first year is 50,000 km.

A year =

A 1 year \u003d (200000/250000) * 50000 \u003d 40000 rubles

Calculation of the amount of depreciation deductions for computer equipment:

H a \u003d\u003d 1/3 * 100 \u003d 33.3%

A year \u003d \u003d 25000 * 33.3 / 100 \u003d 8333

Calculation of the amount of depreciation for the working set:

H a \u003d\u003d 1/5 * 100 \u003d 20%

A year = = 15000*20/100=3000

Calculation of the amount of depreciation deductions for fax:

H a \u003d\u003d 1/3 * 100 \u003d 33.3%

A year \u003d \u003d 10000 * 33.3 / 100 \u003d 3333

Table 2.2. - Calculation of the amount of depreciation deductions

Amount of depreciation

From the depreciation fund, mainly those fixed assets that are not new for this enterprise are reproduced, i.e. already existed, but due to moral or physical wear and tear, they lost their value for the company.

There are several types of activities included in extended reproduction. This is the introduction of new fixed assets, the reconstruction of existing fixed assets and modernization, which involves the replacement of old equipment with new ones.

The following table 2.3 shows the plan for the expanded reproduction of fixed assets of the company for the next 3 years.

Table 2.3 - Plan for expanded reproduction of fixed assets for 3 years

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